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Grayscale
Logo design, website redesign, 3D creative direction, typography selection, color palette, illustration, brand standards, research reports, digital advertising, television
Grayscale is one of the world’s largest digital currency asset managers. They've pioneered several digital asset funds to be traded publicly and with the familiarity of traditional institutional asset classes.
I designed the Grayscale logo and all brand assets, including research reports and campaigns to promote their Grayscale Bitcoin Investment Trust (GBTC) fund. The new brand positioned Grayscale as institutional, yet cutting edge in an evolving landscape for digital currencies.
Research Reports
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